FOBO

“A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.” - Seth Godin, "The Dip"

The biggest issue I see with new entrepreneurs is their FOBO (fear of better options). They go from thing to thing, making the mock up, writing the book outline, designing the album cover, and then moving on as soon as it gets hard.

When you do that however, you are actually making it easier for people with persistence to win!

Do you think magazine covers would have pictures of models with washboard abs if EVERYBODY had washboard abs?!

Quitting causes scarcity and scarcity = Valuable!