The Music Industry in 2018.

-The people that are doing really well have paved their own path. The cookie cutter artist is getting less and less traction.

-Distribution is everything (once your art is amazing)

-Word of mouth is not what it used to be. Still really important, but it's harder yet to break through the noise.

-Market to the smallest audience you can find, not the largest. Then niche out.

-As producers find ways of building their own producer community online, information is getting democratized. With all the information you have (which is a great thing), find ways to make what you do stand out from the herd.

-TV shows like American Idol and The Voice are done with the actual music business. It's all about ratings. It's just TV theatrics at this point. That's why it's still going.

-Labels are making PLENTY of money. They have more cash than they have had in a long time, thanks to streaming. But don't expect them to invest in your up and coming project. Not without a real plan.

-Publishers. Depends on the company and what their strategy is. Some are dying. Some are thriving. Much work to be done here still.

-The most successful artists and companies are those that hold the keys directly to the customer. Labels answer to nobody EXCEPT Spotify.

-Festivals like Coachella sell out before the lineup is announced. Which means again, the distribution, the institution, is more important than the name.

-Some may want or need to go the label route, which still holds a lot of value! They want to see that you have a path to profitability. If you can't show them the way, you will not be signed.

-Pennies make dollars. Find an administration team that hunts for those pennies all over the world. It's way too complicated to do yourself now.

-You can't do it alone. You need a team. Sell the journey to smart people and let them do what their best at. Delegation and team building might be the most important thing you do as an artist.

-In an online self-serve world, RELATIONSHIPS are more important than ever. Don't sign up with TuneCore when a real person with connections that will fight for your money is down the street. We youngsters hate real interactions and it can really hurt us long term.

Contrarian

Contrarian= A person who opposes or rejects popular opinion.

If you look at every major industry shift, successful company and major artist, a lot of them were all contrarians.

They did their own thing. They were the opposite of what people thought was good. They went against the grain and won. And what I'm saying is that you should too.

Before AirBnB, could you have imagined going to a stranger's house and sleeping in one of their rooms!? Never. Now 100 million people have.

In a world of Frank Sinatras and Elvis Presleys, this awful singer named Bob Dylan shown through the crowd.

Cars, airplane travel, Uber, VCR's, Lady Gaga, streaming, and on an on. All thought to be crazy ideas that would never work. Until they did...

My question to you: Is your idea too safe?

Are you playing for 2nd or 3rd place? Not many remember 2000's boy bands past NSYNC and Backstreet boys.

Are you trying to oppose a contrarian idea? Beware. The Taxi industry that is rioting against Uber will not win this. And why should they!?

There is a fine line between contrarian and actually crazy. Ride this line. Live in it.

Sometimes you have to take big bets, throw your cards on the table, and see where it takes you.