It's so easy to forget why.
With deadlines, bank meetings, marketing tactics, competition trying to bury you, business strategies, employees to whom which have families, workman's comp insurance and a barrage of a hundred other different things lined up ready to take you down, it is sooooo easy to forget why I helped start Soundstripe

When you start something, gravity will try it's damnest to do its job. You will hit roadblock after roadblock , detours at ever which way, and you will get tired. Oh the saying is true, if it were that easy, everybody would do it...

And to be frank, this doesn't get easier. The more successful you become, the bigger the problems, the more fires you have to put out, and the more important the issues become.

One of the only ways you will be able to prevent burnout and push through these times is constantly reminding yourself of your purpose and your "WHY". And your purpose can't be to get rich and famous. It has to grounded in something real and something important. If you truly believe in your why, the setbacks will not detour you.

Last night I was watching the Oscars with some friends and listening to Sara Bareilles sing Joni Mitchell's "Both Sides Now" as they honored the ones that had past, and it moved me. And I was so happy for LaLa Land's young composer for receiving an Oscar for best score.

My deep love for music and it's creators is the thing that gets me up in the morning. It makes this all not seem like work. Music has this innate power to change hearts and minds and tell stories of people that need to be told. It is one of the only universal languages, understood no matter what language, race, religion, or creed. Music truly brings people together and I'm so honored everyday to help advance the message of music and storytelling by providing music creators an outlet to create and get their music heard.

I can't find your why and purpose for you. You can't watch a Youtube video and find your why and you can't be taught your why. Only you can figure it out for yourself. If you are starting anything, it is the most important question you will ever answer.

Because your answer will end up being a strength booster when you need it the most. And oh, will you need it...

And if you need more proof, read "Start with Why". It is a game changer.