We're sold social media hogwash all the time. How many times have you tried to build your followers and likes?
Not that it's inherently a bad thing to do but as everybody tries to gain the system, it begins to not mean anything. Unless you can turn those followers into true fans and customers, all it means is that you are good at playing the game while wasting time on the toilet... :-)
Here's an alternative.
Make something truly amazing. Take care of people and let your fans spread the word.