ME ME ME

Some Artists are so selfish and it will be the death of your career.

Share MY record. Share MY video. Like me. Follow me. Listen to me on Spotify.
I'm a born superstar and my problem is that I need the world to know. People need to listen to my music. ZZZ.

NO NO NO!

This generation of listeners do not respond to the top/down approach anymore. If you know anything about millennials (because most of you are), you know that we need a cause, a reason, a why, and a mission to get behind. We want to be apart and we do not want to stand on the side lines and merely do what you tell me to do for YOUR benefit.

Want to really do something crazy? Become a ring leader of a movement. Inspire your audience to do things not on YOUR behalf but for the cause. Create a tribe, a club, a belief system.

You don't go to a festival for the talent anymore. You go for the experience of the festival itself. Who's on WinterJam this year? Who cares.

Become a leader, not a star to be worshiped. Change your mindset and your marketing to not be all about you.

Do this and there will be NO limit to the good you can do in this world.

People need you to lead them!

People are Everything!

If you are an artist and bad at business, your number one job is to now find a manager.

Realize that at the end of the day, it doesn't matter what you do and how you do it...It matters WHO you get to do it with.

If you are an artist or startup, people are your golden geese. They are your lifeblood and they can totally make or break your dream.

Saying you can do it better yourself is an insecure and fear based thing to say. Your number one job is to find people better than you at different things. A business won't die faster than a suspicious owner clinching to every job because he/she thinks they are the only ones that can do it properly.

It all starts and ends with people. Get good at people.

People are Everything!